zoho president explains the “freemium upsell.”
pricing strategies that work
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by sandi leyva and michelle long
let’s take a look at some pricing strategies for the subscription economy.
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there are a number of things that businesses can do related to subscription models, in particular around their pricing strategies. we have the freemium and upsell model, multiple additions, pay as you go, tiered or volume-based pricing and bundling. i’ve got some examples of each one of these. i’d be fairly surprised if we haven’t run across these already as consumers.
our guest for this discussion about subscription-based models is raj sabhlok, president of zoho corp., in his own words…
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